Solera Launches Sales Radar Inside CRM by Solera (DealerSocket), Turning Revenue Radar Equity Signals Into Automated, Hyper-Targeted Omnichannel Marketing Campaigns

Sales Radar is the newest revenue marketing capability Solera has made available to CRM users, and is now fully integrated with the Solera Marketing platform (AutoPoint) to deliver powerful, hyper targeted omnichannel marketing results for dealers who want to generate new revenue opportunities as efficiently as possible

WESTLAKE, Texas, Sept. 02, 2026 (GLOBE NEWSWIRE) -- Solera, a global leader in vehicle lifecycle management, today announced Sales Radar Marketing, a hyper-targeted marketing capability that turns the equity intelligence dealerships already have in Revenue Radar into personalized, automated upgrade campaigns. Sales Radar combines Revenue Radar signals with live OEM finance incentives to build and deliver omnichannel marketing journeys aimed only at customers with a real financial reason to buy today. Equity mining, historically a list a dealership pulled and then struggled to act on, becomes finished marketing that runs on its own.

The pain we are solving: dealerships sit on equity intelligence they cannot act on

Every dealership with Revenue Radar already knows the feeling. The data says a large share of the customer base could be in a newer vehicle at the same or a lower monthly payment. Acting on it is another story. Someone has to pull the list, match an incentive, brief the creative, and time the touches. By then, the payment math has moved and the moment is gone.

That is not an effort problem. It is a systems problem. The financial intelligence is already in the CRM and the incentives are already published. What has been missing is the connection between the signal and the finished campaign. Sales Radar closes that gap automatically.

What is shipping: Sales Radar, live for Revenue Radar customers in CRM by Solera

Sales Radar gives dealership marketing and sales leadership:

• Automated, hyper-targeted journeys. Four opportunity types, Smart Payment, Lower APR, Equity Upgrade, and Loan Term End, each built and delivered across direct mail and email with no lists to pull and no creative to brief.
• Live incentive matching. Current OEM finance incentives are pulled for the suggested vehicle, selecting the option with the lowest monthly payment so every offer is accurate the day it drops.
• Built-in prioritization and overload protection. When a customer qualifies for more than one opportunity, the highest-value offer is chosen, and communications are paced so customers are never overwhelmed.
• Clean, compliant targeting. Customers who recently purchased, no longer own the vehicle, are businesses, or are on do-not-contact are automatically held back.
• Personalized creative. Every touch carries the customer name, current vehicle, a recommended replacement, the incentive, the financial opportunity, and the dealership brand.
• Measurable results. Performance is measured back to the campaign, so marketing spend is tied to sold units rather than impressions.

“Dealers have been sitting on the answer for years. They know who could upgrade. What they have never had is a way to act on it every single day without pulling a list and building a campaign from scratch,” said Victoria Repice, Senior Vice President of Product Management at Solera. “Sales Radar reads the equity story already inside the CRM, matches it to a live incentive, and delivers a personalized marketing journey on its own. The technology does the targeting and the creative. The dealership does the selling. That is how AI should show up at a store: practical, in the workflow, and pointed at revenue.”

This is where the compounding happens. Targeting wins the customers a dealership already earned and would otherwise let walk. Sales teams get a steady flow of qualified upgrade conversations, marketing gets spend tied to outcomes, and customers get an offer that makes sense for them.

The connection: why this capability gets smarter and a standalone equity-mining tool cannot

Sales Radar is powered by the Solera AI Engine, the cloud-native intelligence layer Solera introduced earlier this year to connect dealership data and orchestrate workflows across products. Because Sales Radar will read from the same customer record as the rest of the platform, the targeting signal is not limited to what happens inside one screen. It sees the customer, the equity, the incentive, and the sold unit as one connected story.

That is the difference between a capability and a feature. A bolt-on equity-mining tool cannot get smarter, because it has nothing to learn from. A capability on connected lifecycle signals improves as the dealership operates, and every other product on the platform improves alongside it.

Dealerships that align the platform with the practice see it in results. Pat Lobb Toyota reported 50% monthly sales growth and a 55% close rate, an increase of 13 percentage points, after moving to CRM by Solera. Achieved by aligning CRM structure, manager coaching, campaign-driven execution, and channel optimization on one platform.

What this release is a chapter of

Sales Radar belongs to the part of the Solera DealerOS concerned with turning a dealership's own signals into action. A dealership already has the data it needs and almost never has one place to act on it. Every release in this area makes those signals worth more, and the releases around it make the shared customer record more valuable.

Solera is building that operating system in public, one capability at a time, on one shared customer record and one AI Engine. A software stack adds tools. An operating system compounds value. Marketing sharpens when the CRM is connected, the CRM sharpens when service is connected, and the AI Engine gets more capable with every deal it touches. The platform a dealership runs next quarter is worth more than the one it runs today, with no re-implementation and no new login.

Sales Radar is available to CRM by Solera customers enrolled in Revenue Radar now. To see the platform, visit dealer.solera.com or contact your Solera representative.

About Solera
Solera is a global leader in vehicle lifecycle management software, data, and services. Operating in more than 120 countries and serving over 280,000 customers, Solera provides the digital infrastructure that powers critical operations across the automotive ecosystem, serving manufacturers, dealerships, insurers, repairers, recyclers, parts and fleet operators worldwide. 

At its core, Solera is built on a proprietary automotive data foundation and a cloud-based AI infrastructure designed to operate at industry scale. By embedding intelligence directly into workflows and continuously innovating across its platform, Solera enables customers to move faster, reduce complexity, and deliver better outcomes. By serving the full vehicle lifecycle, Solera creates unique synergies across its network, helping customers unlock greater value, improve performance, and succeed in an increasingly complex and connected industry.  Solera is home to many leading brands in the automotive and vehicle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving, cap hpi, Autodata, and others. For more information, visit www.solera.com.

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