J. August to Reopen in Harvard Square
CAMBRIDGE, Mass., Feb. 27, 2026 (GLOBE NEWSWIRE) -- J. August is proud to announce the reopening of its beloved Harvard Square location, bringing fresh energy back to one of New England’s most iconic shopping destinations. Returning to the corner of Massachusetts Avenue where generations of Cantabrigians have paused between classes, J. August is reopening its doors at 1320 Massachusetts Ave with a refreshed look that honors its deep Cambridge roots. Just steps from the Yard, Brattle Street, and the well-worn brick sidewalks that define the Square, this iconic retailer has long been woven into the rhythm of Harvard life from first-year move-in weekends to Commencement celebrations. Now, with a thoughtfully updated space that reflects the character and energy of the neighborhood, J. August begins its next chapter right where it belongs: at the heart of the Harvard community.
Located just steps from Harvard University, the newly reopened J. August store re-establishes its presence in a neighborhood known for its rich history, academic energy, and vibrant retail culture. The updated space has been beautifully redesigned to enhance customer experience while maintaining the elevated aesthetic and distinctive style that loyal shoppers have come to love.
J. August has long served generations of students, alumni, locals, and visitors with authentic Harvard-themed apparel and gifts. The reopening celebrates the store’s rich legacy while evolving its offerings for today’s Crimson community. The updated store will feature approximately 1,500 unique items, including expanded selections of Harvard apparel, classic collegiate designs, and locally inspired accessories.
“J August has always been part of the fabric of Harvard Square,” said Rally House CEO Aaron Liebert. “Our goal is to honor that history while creating a unique shopping experience that feels at home here in Cambridge”
As foot traffic continues to thrive in Harvard Square, J. August is excited to once again serve longtime customers, university students, local residents, and visitors exploring one of Massachusetts’ most beloved neighborhoods.
The reopening marks an exciting new chapter for J. August in Cambridge, blending timeless style with the historic charm and forward-thinking energy that define Harvard Square.
Customers are invited to visit the reopened store in Harvard Square for the opening Friday 2/27, with a grand re-opening celebration planned for late March.
Customers can explore the full range of products online at https://shopjaugust.com/ and stay connected for the latest updates and promotions.
About J. August
J. August is a Harvard Square retailer specializing in officially licensed Harvard apparel and gifts. Located at 1320 Massachusetts Avenue in Cambridge, the store has served the Harvard community for decades. Proudly operated by Rally House, J. August continues under its iconic name, preserving its local heritage while benefiting from Rally House’s national retail expertise.
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